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☆ Women college athletes average more brand deals than men, new data shows. Here are 5 key takeaways on NIL marketing.
▼ + stars: | 2024-05-01 | by ( Tiara White | ) www.businessinsider.com time to read: +6 min

Read previewWhen it comes to scoring NIL deals, women college athletes are gaining on their male counterparts, according to a new report from the sports-and-entertainment intelligence platform SponsorUnited. The report showed that women college athletes get more brand deals on average than college men, although the men still make up the majority of NIL deals overall. He also said social-media engagement is overwhelmingly stronger among women college athletes compared with men. Related storiesHere are five key takeaways from the report:Women college athletes are getting more NIL dealsWhile men still made up 57% of NIL deals overall, women got more brand deals on average — 3.5 compared to 2.5 among men, SponsorUnited found. For example, he said college athletes on TikTok are leveraging brands better than professional athletes on the platform.

Persons: —, Caitlin Clark, Angel Reese, Bob Lynch, Reese, Clark, Olivia Dunne, Lynch, SponsorUnited, it's, Alex Glover's, Brands, Brand, SponsorUnited Lynch, that's Organizations: Service, Business, Iowa Hawkeyes, LSU Tigers, LSU, Iowa, NCAA, ESPN, Gatorade, State, Nike, BI, Brands, Southern Methodist University Locations: SponsorUnited

☆ Caitlin Clark will reportedly sign a sneaker deal with Nike
▼ + stars: | 2024-04-22 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +2 min

New York CNN —Caitlin Clark is reportedly set to wear her own signature Nike sneaker in the WNBA. Now she’s set to sign an eight-year deal worth up to $28 million with Nike, according to the Wall Street Journal. The Athletic has reported that Clark’s deal includes a signature Nike shoe. CNN has not independently confirmed a deal between Clark and Nike. Nearly all major stars in the NBA have sneaker deals, including James, Kevin Durant and Luka Doncic with Nike and Stephen Curry with Under Armour.

Persons: Caitlin Clark, Clark, LeBron James, Serena Williams, Derek Jeter, James, Kevin Durant, Luka Doncic, Stephen Curry, Brian Nagel, Sabrina Ionescu, ” Brian Nagel Organizations: New, New York CNN, Nike, WNBA, Wall Street, CNN, State Farm, Gatorade, Panini, NBA, Oppenheimer, New York Liberty Locations: New York

☆ The growing reason people can't afford to own a home
▼ + stars: | 2024-04-20 | by ( Allie Kelly | ) www.businessinsider.com time to read: +5 min

Rising insurance costs could keep homeownership out of reach for many. AdvertisementAdding to that, as the climate crisis escalates, it's likely homeowners insurance will only become more expensive. The climate crisis is causing homeowners' insurance costs to riseThe average American homeowner pays $1,915 a year in insurance costs — about $160 a month — per NerdWallet. For instance, insurance rates increase in states with more severe natural disasters. Have you chosen to rent or move because of homeownership costs?

Persons: Laura Longero, Zers Organizations: Service, Business, Federal Reserve, Insurance, Farm, Allstate, Casualty Insurance, US Bureau of Labor Statistics Locations: Oklahoma, California, California , Florida, Texas, Florida

☆ Caitlin Clark salary criticism a 'false narrative,' says WNBA commissioner Cathy Engelbert
▼ + stars: | 2024-04-18 | by ( Ian Thomas | ) www.cnbc.com time to read: +3 min

But right now we're seeing that even if you're the best, women are not paid their fair share." However, WNBA Commissioner Cathy Engelbert, speaking at CNBC's inaugural Changemakers Summit on Thursday in New York City, said there's a "false narrative" around Clark's expected salary, likening it to the way that executive salaries are displayed for public companies. Cathy Engelbert, Commissioner of the Women's National Basketball Association (WNBA) speaking at the CNBC Changemakers Event in New York on April 18th, 2024. The NBA has around $13 billion in revenue while the WNBA is roughly around $200 million. Caitlin Clark poses with WNBA Commissioner Cathy Engelbert after being selected first overall pick by the Indiana Fever during the 2024 WNBA Draft.

Persons: Caitlin Clark, Joe Biden, Clark, Victor Wembanyama —, —, Cathy Engelbert, there's, Engelbert, Danielle DeVries, Caitlin, she's, we're, Sarah Stier Organizations: Indiana Fever, House, San Antonio Spurs, NBA, Summit, Deloitte, National Basketball Association, CNBC, Nike, Gatorade, State, WNBA, Athletic, Getty Locations: New York City, New York, U.S, Iowa

☆ Here's how Caitlin Clark's $338,000 WNBA contract compares to No. 1 picks from the NFL, NBA and MLB
▼ + stars: | 2024-04-18 | by ( Nicolas Vega | ) www.cnbc.com time to read: +2 min

1 overall selection by the Indiana Fever in this week's WNBA draft, Clark's salary her first season will be just over $76,000. Clark's pay will escalate over the course of her four-year rookie contract, leaving her with total earnings of $338,056. The WNBA has grown in popularity in recent years, but it still trails behind the NBA, NFL, MLB and NHL. The highest paid WNBA player is Las Vegas Aces star Jackie Young, who will earn just over $250,000 this season. Here's how Clark's rookie deal stacks up against the most recent top picks from America's big four sports leagues.

Persons: Caitlin Clark, she'll, Jackie Young, Steph Curry, Cathy Engelbert, we're Organizations: WNBA, Indiana, Gatorade, Nike, NBA, NFL, MLB, NHL, Las Vegas Aces, Golden State Warriors, CNBC Locations: State

☆ Caitlin Clark wore a $17,000 Prada outfit to the WNBA draft. That's about 22% of her expected first-year salary.
▼ + stars: | 2024-04-16 | by ( Amanda Goh | ) www.businessinsider.com time to read: +4 min

Caitlin Clark showed up to the WNBA Draft dressed in Prada from head to toe. According to Business Insider's calculations, Clark's outfit costs $16,875 — or about 22% of her first-year WNBA salary. AdvertisementA close-up of the satin Prada outfit Clark wore to the WNBA Draft. A composite image of the Prada sunglasses and the patent leather Galleria bag that Clark wore to the WNBA draft. AdvertisementAccording to BI's calculations, Clark's Prada outfit totals up to $16,875 — or about 22% of her first-year salary in the WNBA.

Persons: Caitlin Clark, Prada, —, Clark, Sarah Stier, Prada's, Adri Zgirdea Toth, Marie Claire, Caitlin, Toth, Clark's Prada, Spotrac, Julia Marino, LVMH, Moët Hennessy Organizations: WNBA, Service, Prada, Indiana Fever ., GQ Sports, NBA, Iowa Hawkeyes, Nike, Gatorade, Olympics, Team USA, Linea, women's national football team Locations: Paris

☆ Caitlin Clark, the top rookie female basketball player in the US, is making less than the average detective or acupuncturist
▼ + stars: | 2024-04-16 | by ( Shubhangi Goel | ) www.businessinsider.com time to read: +3 min

Caitlin Clark will earn less in the WNBA than some trade jobs – and the average athlete. Despite her low base salary, Clark could make over $3 million from brand sponsorships and endorsements. Clark, who wore a $17,000 Prada outfit to the draft, will make an estimated base salary of $76,535 in her first year. Lower-level draft picks make $64,154 as a base salary, but salaries are much higher for non-rookie players: The highest-paid WNBA players make over $200,000 in base salary. Despite the low base salary, Clark, who has over two million social media followers, stands to make major money from brand sponsorships and endorsements.

Persons: Caitlin Clark, Clark, —, she'll, I've Organizations: WNBA, NBA, Service, Basketball Association, Indiana Fever, NCAA, of Labor Statistics, Bureau of Labor Statistics, Revenue, Bloomberg, Nike, Gatorade, State Farm Insurance

☆ Why car insurance costs are skyrocketing and leading to higher inflation
▼ + stars: | 2024-04-11 | by ( Michael Wayland | ) www.cnbc.com time to read: +6 min

RobertCrum | Getty ImagesDETROIT – Skyrocketing auto insurance costs helped contribute to inflation accelerating at a faster-than-expected pace in March and are adding to the ever more expensive costs for U.S. vehicle owners. Auto insurance costs have been on the rise for some time, growing every month as part of the index since December 2021. However, auto insurance remains a small portion of the CPI, with a 2.85% weighting. watch nowThe insurance cost increases on inflation come more than two years after the Biden administration largely blamed used car prices for pushing inflation higher in January 2022. The cost of vehicle insurance — which is mandatory in almost every state — varies by provider, driver, coverage and location.

Persons: Sean Tucker, Kelley, David Sampson, Sampson, Biden, Mitchell, Power, —, it's, Price, Mark Garrett, — CNBC's Robert Ferris, Jeff Cox Organizations: Getty, DETROIT, U.S, Auto, U.S . Bureau of Labor Statistics, American, Casualty Insurance Association, CNBC, Progressive, Power's U.S . Auto Insurance, State Farm, Liberty Mutual Locations: U.S, Power's U.S, Geico, .

☆ Men’s March Madness: Everything you need to know about the national championship game between UConn and Purdue
▼ + stars: | 2024-04-08 | by ( Issy Ronald | Samuel Joseph | ) edition.cnn.com time to read: +5 min

CNN —History beckons for both UConn and Purdue in the national championship game on Monday. A chance at historyThe Midwest Region champion, Purdue Boilermakers, are banishing prior demons in their quest for their first national championship title. The Boilermakers last appeared in the NCAA Championship game in 1969 where they were runners-up. 11 NC State in the Final Four to earn a shot at the first national championship in program history. He’s playing very well, and he’s staying out of foul trouble.”Purdue will be hoping that Edey can replicate these performances if it is to unseat UConn as national champion.

Persons: Dan Hurley, “, ” Hurley, Cam Spencer, Bob Donnan, ”, Donovan Clingan, they’re, Mason Gillis, Gonzaga, Gillis, Jamie Squire, Zach Edey, Edey, Basketball Hall of Famer Shaquille O’Neal, he’s Organizations: CNN, UConn, Purdue, Huskies, Boilermakers, Farm, Alabama Crimson Tide, Reuters UConn, Illinois, Midwest Region, Purdue Boilermakers, NCAA, ” Purdue, Grambling, Utah State, State, North Carolina State, Big, NBA, Basketball Hall of Famer Locations: Florida, Glendale , Arizona, Grambling State, Tennessee, Canada

☆ Caitlin Clark will head to the WNBA at a critical moment for the league
▼ + stars: | 2024-04-05 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +8 min

The WNBA, still emerging entering its 28th season, hopes Caitlin Clark can achieve what those athletes did and turn the league into a cultural phenomenon. WNBA players’ salaries also lag behind. Turning Clark fans into WNBA fansClark is already having an impact on the WNBA. “The need by WNBA teams to invest in fan acquisition and fan engagement is really critical to maximize this moment,” she said. Bebeto Matthews/APThe league was financially connected to the NBA, and each of the first eight WNBA teams was linked to an NBA franchise.

Persons: Woods, Venus Williams, Michael Jordan, Caitlin Clark, ”, Boris Lelchitski, Candace Parker, Jonquel Jones, ” Clark, Angel Reese, Clark, Reese, “, Phil Cook, Gregory Fisher, Nielsen, “ Caitlin Clark, Noah Henderson, Cathy Engelbert, “ We’ve, Erica Denhoff, Jessica Gelman, Gelman, David Stern, Lisa Leslie, Sheryl Swoopes, Rebecca Lobo, Bebeto Matthews, Terri Jackson, ” Donna Orender, Orender, ” Engelbert, Cameron Brink, ’, “ Clark, Donna Orender Organizations: New, New York CNN, NBA, WNBA, Indiana Fever, NCAA, University of Iowa, Louisiana State University, Tiger, USA, Sports, Reuters, Loyola University, CNN, LSU, WNBA's Indiana, Kraft Analytics Group, MIT Sloan Sports Analytics, Nielsen, Brands, Gatorade, State, longtime, Olympics, Basketball Players Association, Deloitte, Kraft Analytics Locations: New York, Chicago, Iowa, USA, Atlanta, San Francisco

☆ Final Four women’s prices: It’ll cost more to see Caitlin Clark game than the men’s
▼ + stars: | 2024-04-04 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Caitlin Clark’s popularity is jacking up ticket prices for the women’s NCAA basketball Final Four on Friday, making them even more expensive than the men’s. The average ticket price sold for the women’s games is $726, slightly higher than the men’s matchups ($710) on Saturday, according to data from secondary ticket website StubHub. With the women’s tournament having a lot fewer seats, plus the high demand, prices are going to be higher compared to the men’s. The higher average prices for Women’s Final Four games is a continuing trend from last year, according to StubHub. The men’s Final Four gets underway Saturday night.

Persons: Caitlin, Clark, ”, Adam Budelli Organizations: New, New York CNN, NCAA, Iowa Hawkeyes, State, NFL, LSU, ESPN, Hawkeyes, UConn Huskies, NC State, South Carolina Locations: New York, men’s, Cleveland , Ohio, Phoenix

☆ The home insurance market is crumbling. These owners are paying the price
▼ + stars: | 2024-03-29 | by ( Nathaniel Meyersohn | Anna Bahney | ) edition.cnn.com time to read: +9 min

Courtesy Victoria ZangaraIn the past, acquiring or keeping homeowners’ insurance didn’t present much of a problem. There was roughly a 10% to 12% increase in homeowners’ insurance costs last year in the United States, said Mark Friedlander, spokesperson for the Insurance Information Institute, a nonprofit industry association. Jim Watson/AFP/Getty ImagesHomeowners who have a mortgage are not able to go without homeowners insurance as their mortgage servicer will require an escrow account for insurance. Some 6 million homeowners chose to forgo homeowners insurance, according to a report from the Consumer Federation of America. They have lived in their home for 19 years and had a policy with Foremost Insurance, paying about $1,910 a year.

Persons: Alfredo Herrera, Herrera, Zangara, “, ”, ” Herrera, policyholders, Mark Friedlander, Neil Fernandes, Fernandes, David Swanson, Matthew Carletti, Jim Watson, Diana Troxell, Diana Wright Troxell, Bruce, ” CNN’s Ella Nilsen Organizations: New, New York CNN, Louisiana Citizens, ”, National Oceanic, Atmospheric Administration, Louisiana State University, Insurance Information Institute, Farmers Insurance, Farmers, AAA, CNN, Firefighters, Reuters, State, Citizens Property Insurance, JMP Securities, Getty, Homeowners, Consumer Federation of America, CFA, Social Security, Foremost Insurance, California FAIR, FAIR Locations: New York, New Orleans, City, Louisiana, New Orleans , Louisiana, America, United States, Santa Clarita , California, California, Florida, Sycamore, Whittier , California, AFP, Cottonwood , California, ‘

☆ Barclays lands New York Liberty jersey patch deal as WNBA popularity grows
▼ + stars: | 2024-03-27 | by ( Ian Thomas | ) www.cnbc.com time to read: +2 min

Sabrina Ionescu of the New York Liberty participates in a 3-point challenge during the State Farm All-Star Saturday Night at Lucas Oil Stadium on February 17, 2024 in Indianapolis, Indiana. Barclays is the latest big corporation to align itself with the WNBA, signing a multi-year deal with the New York Liberty that will see the bank's logo appear on the team's jersey. Last season, the Liberty set a new WNBA attendance record with 17,143 fans attending game 3 of the WNBA Finals. New York Liberty CEO Keia Clarke, who earlier this year was named to the CNBC Changemakers list, said the team has seen an influx of interest from corporate partners. Furthermore, 12 of the team's new partners last season had never partnered with a WNBA team.

Persons: Sabrina Ionescu, Joe Tsai, Clara, Breanna Stewart, Keia Clarke, We've, Clarke Organizations: New York Liberty, Lucas Oil, Barclays, WNBA, Barclays Center, NBA's Brooklyn Nets, Alibaba, Liberty, Garden, CNBC Locations: Indianapolis , Indiana, Brooklyn, Madison

☆ Caitlin Clark is one of college sports' top earners. Here are the 10 student-athletes with the highest NIL valuations.
▼ + stars: | 2024-03-26 | by ( Mykenna Maniece | ) www.businessinsider.com time to read: +1 min

High school and college athletes can profit from their name, image, and likeness (NIL). Top student-athletes have worked with leading brands like Nike and Gatorade. LeBron James' son, Bronny James, has an estimated NIL value of $4.9 million, according to On3. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . This story is available exclusively to Business Insider subscribers.

Persons: LeBron James, Bronny James, —, Caitlin Clark, she's Organizations: Nike, Gatorade, Service, University of Iowa, Business

CNN —Iowa Hawkeyes superstar guard Caitlin Clark became the NCAA’s Division-1 all-time leading scorer in basketball – male or female – against the Ohio State Buckeyes on Sunday, passing Hall of Famer “Pistol” Pete Maravich. Supernova talentIowa guard Caitlin Clark broke the scoring record with a pair of free throws at the end of the first half. “It’s not anything that’s really been done in women’s basketball before,” she said. Correction: An earlier version of this story incorrectly stated the scoring record. Caitlin Clark became the NCAA Division I all-time leading scorer across men’s and women’s basketball.

Persons: Caitlin Clark, Pete Maravich, Clark, “, that’s, ”, Angel Reese, ’, She’s, Pete ” Maravich, Maravich, Jaeson Maravich, University of Washington’s Kelsey Plum, Lynette Woodard, Cliff Jette, Steph Curry, Sabrina Ionescu Organizations: CNN, Iowa Hawkeyes, Ohio State Buckeyes, Famer, Ohio State, NCAA, Sunday, LSU Tigers, LSU, Clark’s University of Iowa, Gatorade, Nike, State Farm, “, of Famer, Yahoo Sports, University of Washington’s, Kansas, Hawkeyes, Iowa, TNT Sports, NBA, WNBA, Indiana Fever, NCAA Division Locations: Ohio, Iowa, Des Moines , Iowa, men’s

☆ Caitlin Clark: Iowa’s NCAA record-breaking basketball supernova who everyone is talking about
▼ + stars: | 2024-02-28 | by ( Ben Morse | ) edition.cnn.com time to read: +10 min

In her third season with the team, Iowa reached its first ever NCAA women’s basketball national championship game, though the Hawkeyes eventually lost to LSU. Jensen remembers Clark saying, “Now, what else can we do?” moments after becoming the all-time top scorer in collegiate women’s basketball. I would love to see that.”Clark signs an autograph after becoming the all-time NCAA women's college basketball top scorer. Matthew Putney/APWhat is undeniable are the eyeballs Clark has brought to college women’s basketball. Reese's gesture toward Clark during the second half of the 2023 NCAA women’s basketball national championship game became one of the biggest talking points of the college basketball season.

Persons: CNN — Clark, Caitlin Clark, ’, She’s, Clark, Pete Maravich, Pete ’ –, Maravich’s, Angel Reese, –, Kelsey Plum's, Matthew Putney, Christyn Williams, Carmen Mandato, Steph Curry, Sabrina Ionescu, skillset, Jan Jensen, Jensen, Joseph Cress, Zion Williamson, Kelsey Plum, Anthony Davis, Maya Moore, Allen Iverson, Brittney Griner, Shaquille O’Neal, – Clark, ‘ Stephen, Sabrina ’ –, “ Let’s, Reggie Miller, Damian Lillard, Steph, Sabrina, who’s, Dame, ” Clark, Caitlin, ” Jensen, she’s, Matthew Holst, LSU’s Reese, Reese, John Cena, Tony Gutierrez, Sheryl Swoopes –, Swoopes –, ”, Sheryl Swoopes, Jay Williams, “, “ I’m, doesn’t, WILT, … — Dick Vitale, @DickieV, Dick Vitale, Wilt Chamberlain Organizations: CNN, NCAA, Clark’s University of Iowa, Gatorade, Nike, State Farm, Louisiana State, LSU Tigers, Hawkeyes, Iowa, LSU, UConn Huskies, NBA, WNBA, Michigan, Iowa City Press, Citizen, USA, Indiana Fever, Hall of Famer, Carver, WWE, ESPN, Duke Blue Devils, FAIR Locations: men’s, Des Moines , Iowa, Iowa, ‘

☆ How Overtime is turning high school sports leagues into a $100 million business
▼ + stars: | 2024-02-27 | by ( Lucia Moses | Ashley Rodriguez | ) www.businessinsider.com time to read: +6 min

This year, Overtime is on track to make $100 million based on deals that are locked in, a 30% year-over-year increase. Amazon pays Overtime to stream its Overtime Elite basketball league, which pays its teen players upwards of $100,000 annually plus bonuses. Advertisement"We have three-year sponsorship deals with major brands," Porter said, referring to Overtime's league deals. For example, GMC and C4 Energy drink pay Overtime to sponsor its Overtime Elite practice courts and Overtime Boxing ring, respectively. Its young audience also poses some limitations.

Persons: —, Dan Porter, CRO Rich Calacci, Porter, it's, that's, Megan Marks, Zack Weiner, It's, Breanna Stewart who's Organizations: Service, GMC, State, Adidas, Amazon Prime, Elite, Business, NBA, C4 Energy, Dentsu Media, millennials, NFL, Endeavor, Liberty Media Corp, Netflix Locations: America

☆ Caitlin Clark is breaking more records
▼ + stars: | 2024-02-27 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —It wouldn’t be a Caitlin Clark game without a record being broken. The average purchase price for her game, as of Tuesday morning, is 1,100% more expensive ($557) than the average price of a WNBA game ($49). Clark hasn’t said if she will forgo the 2024 WNBA draft — where she is projected to be selected first overall — or remain in college for a fifth season. That meant college athletes like Clark could start making money off their likeness. Clark has also signed deals with Gatorade, Nike and State Farm, among others.

Persons: Caitlin Clark, Clark, TickPick, ” TickPick, Brett Goldberg, “, Clark hasn’t, Shedeur Sanders, Deion Sanders, ’, CNN’s Clare Duffy, Allison Morrow Organizations: New, New York CNN, NCAA, University of Iowa, Ohio State, University of Michigan, Carver, FOX, WNBA, CNN, Iowa, Big, Clark, University of Colorado Buffaloes, NFL Hall of, Gatorade, Nike, State Farm Locations: New York, Iowa, Ohio, Minneapolis

☆ Caitlin Clark just broke another record
▼ + stars: | 2024-02-21 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Caitlin Clark, the University of Iowa athlete who last week became the all-time leading scorer in NCAA women’s basketball, is breaking more records. That meant athletes, like Clark, could start making money off their likeness. Fanatics told CNN that that it sold more Clark-branded merchandise “than any other individual men’s or women’s NIL-era college athlete across all sports has sold since 2022,” in less than 24 hours after she broke the record last Friday night. And the growing profiles of top athletes like Clark are helping to bring more attention — and more revenue — to women’s college sports programs and professional leagues. He added that Clark herself has a following of “Clarkies.”CNN’s Clare Duffy and Allison Morrow contributed to this report.

Persons: Caitlin Clark, Clark, Shedeur Sanders, Deion Sanders, ’, can’t, Clark’s, ”, Patrick Rishe, St . Louis, “, ” CNN’s Clare Duffy, Allison Morrow Organizations: New, New York CNN, University of Iowa, NCAA, CNN, Clark, University of Colorado Buffaloes, NFL Hall of, Nike, Topps, Gatorade, State Farm, WNBA, Brands, “, Washington University Locations: New York, Iowa, St .

☆ Caitlin Clark-onomics and the new era of profitability in college sports
▼ + stars: | 2024-02-16 | by ( Clare Duffy | Allison Morrow | ) edition.cnn.com time to read: +5 min

New York CNN —Caitlin Clark made history Thursday as women’s college basketball’s all-time leading scorer. The total market for commercial NIL deals for college athletes is expected to reach an estimated $200 million in 2024, according to Opendorse, an online platform that helps connect athletes with NIL deals. The growing public profiles of college athletes has also meant additional funds for their schools and athletics programs. TickPick estimates the game will be the most expensive in women’s college basketball history. This past Sunday, Nebraska’s victory over Iowa in Lincoln attracted 1.7 million viewers — the most-watched women’s college basketball game ever on Fox Sports.

Persons: Caitlin Clark, Clark, ”, Patrick Rishe, St . Louis, “, Caitlin Clark’s, ” Rishe, ” Sam Weber, Angel Reese, Flau’jae Johnson, On3, Spotrac, Weber, Tiger Woods, LeBron James, doesn’t, ” Weber, maxing, you’ve Organizations: New, New York CNN, Gatorade, Nike, State Farm, WNBA, “, Washington University, Farm, CNN, LSU, NBA, Iowa Hawkeyes women’s, Iowa, Michigan Wolverines, Ohio State, Fox Sports, Women Locations: New York, Iowa, St ., Iowa City, StubHub, Lincoln

☆ Elon Musk attacked my article accusing him of gaming Twitter's algorithm for more attention. In some ways, it gave him exactly what he wanted.
▼ + stars: | 2024-02-15 | by ( Zoe Schiffer | ) www.businessinsider.com time to read: +9 min

Advertisement"Yes, Elon Musk created a special system for showing you all his tweets first," the Platformer headline read. "After his super bowl tweet did worse numbers than President Biden's, Twitter's CEO ordered major changes to the algorithm." In December 2022, a former Twitter employee had been sentenced to three years in prison for spying on behalf of Saudi Arabia. AdvertisementBy the end of the week, did anyone even remember there had been a Super Bowl? From EXTREMELY HARDCORE: Inside Elon Musk's Twitter, by Zoe Schiffer, published by Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC.

Persons: —, Elon Musk, Rupert Murdoch, Elisabeth Murdoch, Musk, Biden, I'm, Jill Biden's, Jill Biden, Joe Biden, I'd, Elon, Zoe, Yang, Casey Newton, Biden's, Newton, who'd, Barack Obama, Twitter, Zoe Schiffer Organizations: Service, Farm, Super, News Corp, Kansas City Chiefs, Philadelphia Eagles, Business, Eagles, Twitter, Elon Musk, Google, Washington Post, Engineers, UPS, Elon, Penguin Publishing, Penguin Random Locations: Glendale , Arizona, Arizona, Oakland, Santa Barbara, Saudi Arabia

She's the player with the best 3-point contest performance in NBA or WNBA history. Ionescu talked to Curry's girls that night and neither they, nor their dad, forgot that act of kindness. This is what sports is about.”Here's how we got here: Ionescu put on a shooting show for all-time in the WNBA's 3-point contest last summer. She had just scored 37 shootout points; Curry's best in the NBA version of the 3-point contest is 31. It is already sounding like this one will be the matchup maybe everyone wants to see on the All-Star stage.

Persons: He's, who's, Sabrina Ionescu, Stephen Curry, She's, Steph, Sabrina, “ It's, ” Ionescu, “, Ionescu, they've, Curry, ” Curry, you’ve, ”, Brandin Podziemski, I’ve, Podziemski, there's Mac McClung, there's Victor Wembanyama, “ We're, ” Dallas, Irving, she's, It's, Kevin Durant, ” Durant, Ionescu’s SI20, I’m Organizations: NBA, WNBA, New York Liberty, Golden State Warriors, Warriors, Cal, Sacramento, Ionescu’s, State Farm, NBA Foundation Locations: Indianapolis, Oregon, ”

☆ My kids used to watch the Super Bowl for the ads. Now they might pay attention to the game thanks to Taylor Swift.
▼ + stars: | 2024-02-11 | by ( John Ore | ) www.businessinsider.com time to read: +4 min

My kids are 10 and 13 and love Taylor Swift and her music. Me for the sport, and them to see Taylor Swift. As an avid vinyl collector, I've bought Taylor Swift records for them, like a numbered Record Store Day release of Speak Now and 1989. "I'm excited to watch the Super Bowl this year because of Taylor Swift. "If the Chiefs win the Super Bowl, they'll probably show Taylor Swift more.

Persons: Taylor Swift, I've, —, I'm, They've, they've, We've, Taylor, Travis Kelce, they'll, Patrick Mahomes, Eminem Organizations: Super, Service, English Premier League, NFL, NHL, Sports, Detroit Lions, Tampa Bay Lightning, Detroit Red Wings, Netflix, Chiefs, Lions

☆ Latino-focused media company Sonoro wants to be the next 'IP machine' like Warner Bros. TV. Here are its expansion plans and the pitch deck it used to get investment.
▼ + stars: | 2024-02-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

Latino-focused media company Sonoro has raised $12.5 million from Lerer Hippeau, Greycroft, and others. Its pitch deck shows how it turns podcasts into TV and film for Netflix and others. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThe Latino-focused media company Sonoro has raised $12.5 million from Lerer Hippeau, Greycroft, and others to turn audio content for English and Spanish speakers into film and TV.

Persons: Sonoro, —, it's, Josh Weinstein, Camila Victoriano, Gerónimo, Weinstein Organizations: Netflix, Service, Universal Pictures, Business Locations: Mexico, Ulta

☆ Kansas City Stars, With Help From Taylor Swift, Are Advertising Champs
▼ + stars: | 2024-02-08 | by ( Santul Nerkar | ) www.nytimes.com time to read: +1 min

The Kansas City Chiefs enter Sunday’s Super Bowl having already won — when it comes to commercials. Over the past year, the star players Patrick Mahomes and Travis Kelce, along with Coach Andy Reid, have been inescapable to TV viewers. The estimated amount spent to air the ads on television was $178 million for Mr. Mahomes, $120 million for Mr. Kelce and $69 million for Mr. Reid, according to iSpot.tv, an ad measurement company. Because there were several commercials in which at least two of the three appeared, the dollar totals have some overlap. Basically, the more spend an ad has, the more viewers are seeing it.

Persons: Patrick Mahomes, Travis Kelce, Andy Reid, Kelce baring, Mahomes, Reid, Kelce, ”, Cassandra Arora, Deion Sanders, Nick Saban, Christian McCaffrey, Brock Purdy Organizations: Kansas City Chiefs, Sunday’s, Pfizer, National Football League, “ Brands, Chiefs, University of Colorado’s, University of Alabama, 49ers, Toyota Locations: San Francisco

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